O.K. One more harp on over-priced listings that aren't selling. Overpriced listings don’t sell. Why do you think there are so many expireds? Oh, right, I forgot. The agents all must not have staged those homes. Yeah, that’s it.

Simply put, you can market a house to the hilt, but it will NOT sell if the buying public thinks it's overpriced.

Chances are you're not going to like this article.

What I am about to write flies in the face of the vast majority of real estate agents in North America today.

That is, the number one thing that contributes to the sale of a home, in any market, is the price of the property. That's it.

Location, features, benefits...all of those have a price tag. What that means is, if I had a dump of a house in a dump of a location, it would sell if the price was low enough.

That being said, what's low enough for a buyer to want to buy may not, in fact, be low enough for a seller to want to, or be able to sell. Yes, that was simple economics at it's best and it lends to explaining much of what has gone on the last few years...the price a seller would/could sell a house for far exceeded the price a buyer would (and sometimes could) pay for the house.

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